A couple weeks ago I shared an article by Premium Shirt Printing. Today I wanted to talk about what I would do if I was going to start a grow a Custom Tshirt Printing Company in Honolulu. I talked with the guys at this company a number of times about direct response marketing and what not.
They have done a pretty good job and trying to get a response from their visitors. They make it loud and clear right when you show up you can get a $100 Gift Certificate.
The only thing I would do to make this a bit better would be to tell people who I am and why that matters and what this gift card will do for them. And since I am running a local business I would try to get people to call me right away.
The other thing I would do is put a nice educational video to the left of the gift card button to tell people why our company can and will solve their most important problem.
When a person goes to Google and types something in, it’s because they are trying to solve a problem. They’re not usually looking for a business but for a solution. So if someone is typing in something about custom shirt printing. The first thing they want to see is if you can print a custom shirt and how much it will be. So I might make that really clear right at the top of the page.
Just like in a newspaper, whatever is above the fold is the most important. Above the fold on a website is whatever you can see or read without the user having to scroll. So you have like mili-seconds to show your visitor that you can solve their problem. And if you waste your “above the fold” space with a big giant header or logo or picture that doesn’t actually help your customer solve their problem you are hurting yourself rather than helping.
So ask yourself these questions:
Is this website about me or about my customers?
Can a visitor solve their problem immediately?
Is there a call to action immediately noticeable above the fold?
If you said no to any of those questions, go change your website immediately.
You can read the article from Premium here
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