Sep 9 2015

Developing a Marketing System For a Chiropractor

I was recently asked by a Chiropractor how he should use his website to get more patients.  First off, you can see his website by going to

Right off the bat you can see that he’s done a couple things right.

1. Above the fold, meaning whatever you see on the website without having to scroll, you see the action he wants you to take. He wants you to call him. It’s right under the headline and it’s in the sidebar.

We have a philosophy for all of our websites “One Page One Job” Every page on your website should only have one job you want it to do. In this instance, he only wants you to call him.

2. He also uses a YouTube video at the top. You can see the video here:

Chiropractor in Waipahu

A YouTube video has a couple benefits. For one, people like to watch video and YouTube is the 2nd largest search engine in the world. They use YouTube more than they use Bing or Yahoo or any of the other search engines.

So by creating a video for YouTube you are creating content in a place your patients might find you.

The 2nd thing is YouTube videos can actually rank in Google.  It’s actually easier to rank a video in Google than it is to rank a website.

The 3rd benefit is when you embed a YouTube video on your website it actually helps your website to rank as well.

The other good thing about his website is he has a fairly long article about Chiropractic and it’s benefits.  People often forget that Google likes content.  So they forget to write articles on their website.  We’ve found that articles about 750-1000 words long tend to rank better in the Google.

He has also used relevant images and named them the keywords he would like to rank for and also used the Alt Tag in that image.  All of this stuff might seem meaningless, but it will actually help your website get you more patients.

Here’s the thing about Google.  More than 50% of the clicks go to the first website at the top of Google.  Around 20% go to the 2nd spot and then it begins to drop to small percentages for the rest of the first page and most people don’t ever click to the 2nd page.

How does this help someone get more patients into their Chiropractic Office?

Think about it this way, 50% of potential patients will go to whoever is at the top of the 1st page of Google.  That’s a whole lot of potential business you’re missing out on if you don’t do these little things to your website.

The only thing he isn’t doing that I recommend he does is focus on getting his NAP allover the place.  NAP stands for Name Address Phone Number.  He needs to get his NAP in all of the relevant business directories including Google MyBusiness, Yelp,, etc.

If he were to do this, it would help him tremendously.

Other than that, he’s doing most stuff correctly.

Nov 11 2014

Growing a Shirt Printing Company

A couple weeks ago I shared an article by Premium Shirt Printing.  Today I wanted to talk about what I would do if I was going to start a grow a Custom Tshirt Printing Company in Honolulu.  I talked with the guys at this company a number of times about direct response marketing and what not.

They have done a pretty good job and trying to get a response from their visitors.  They make it loud and clear right when you show up you can get a $100 Gift Certificate.

The only thing I would do to make this a bit better would be to tell people who I am and why that matters and what this gift card will do for them.  And since I am running a local business I would try to get people to call me right away.

The other thing I would do is put a nice educational video to the left of the gift card button to tell people why our company can and will solve their most important problem.

When a person goes to Google and types something in, it’s because they are trying to solve a problem.  They’re not usually looking for a business but for a solution.  So if someone is typing in something about custom shirt printing.  The first thing they want to see is if you can print a custom shirt and how much it will be.  So I might make that really clear right at the top of the page.

Just like in a newspaper, whatever is above the fold is the most important.  Above the fold on a website is whatever you can see or read without the user having to scroll.  So you have like mili-seconds to show your visitor that you can solve their problem.   And if you waste your “above the fold” space with a big giant header or logo or picture that doesn’t actually help your customer solve their problem you are hurting yourself rather than helping.

So ask yourself these questions:
Is this website about me or about my customers?

Can a visitor solve their problem immediately?

Is there a call to action immediately noticeable above the fold?

If you said no to any of those questions, go change your website immediately.

You can read the article from Premium here

Oct 14 2014

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